Partner Brands
In Lionshead and Vail Village, you’ll find many stores from the top brands you know and love. Learn more about our partners – Burton, Helly Hansen, Icebreaker, Marmot, Oakley, Patagonia, Salomon, Smartwool and The North Face.
Burton
From getting the most out of every journey, to chasing snow around the globe, Burton has been innovating the way people enjoy the outdoors since 1977.
We’ve been Built on Boards since day one, and offer a special service to give riders the opportunity to try the latest and greatest in Burton hardgoods innovation. You can take the cost of the demo and subtract it from the retail price when you buy the product. It’s all to help you get your hands on the latest gear with the best fit for you in the easiest way possible.
- Vail Village | 244 Wall Street | (970) 476-7454
- Lionshead | 675 Lionshead Place | (970) 477-5741
Helly Hansen
As the #1 apparel brand for Ski Professionals, you will find the most innovative apparel to keep you warm and dry and protected in the great outdoors.
Lionshead | 675 Lionshead Place | (970) 306-0118
Icebreaker
Icebreaker provides natural merino wool clothing for your adventures outdoors and in life. Move to natural.
Vail Village, Solaris | 141 Meadow Drive | (970) 331-0837
Marmot
Marmot produces performance apparel and equipment that meets the expectations of mountain professionals and enthusiasts.
Vail Village | 288 Bridge Street | (970) 306-0675
Oakley
Oakley has a reputation for best in class eye-wear technology, including both goggles and sunglasses. The newest tech is the Prizm lens, which provides unprecedented control of light transmission resulting in colors precisely tuned to maximize contrast and enhance visibility.
Vail Village | 1 Willow Bridge Road | (970) 331-0839
Patagonia
Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running.
- Vail Village | 286 Bridge Street | (970) 331-0836
- Lionshead | 675 Lionshead Place | (970) 477-5744
Salomon
Born in the French Alps in 1947, Salomon is committed to pushing the boundaries of mountain sports through the creation of innovative equipment that allows people to play, progress and challenge themselves in their chosen outdoor sports. The company produces and sells premium footwear, winter sports and mountaineering equipment, hiking equipment, and apparel specifically designed for all of those disciplines. Products are developed in the company’s Annecy Design Center, where engineers, designers and athletes collaborate to create innovative solutions that continually improve the outdoor experiences of those who see nature as a vast playground.
Lionshead | 610 W Lionshead Circle | (970) 476-1397
Smartwool
Smartwool has been using Merino wool for over 25 years—constantly innovating new ways to stretch its limits to bring you the comfort and natural performance you need to go farther. We were the first outdoor company to make performance Merino wool ski socks—revolutionizing the category and forever changing the way outdoor enthusiasts viewed their feet. Smartwool’s collection of Merino Base Layers bring you all the natural properties of responsibly sourced Merino wool to help you perform comfortably during all your favorite cold weather activities. Our whole brand was built on the desire to be comfortable on outdoor adventures—we wanted to go farther and experience more. And that drive continues to fuel everything we do. From our Merino wool supply chain to our Smartwool advocacy program to how we design our socks and apparel, we exist to help you play, live, and laugh in the great outdoors as often as you would like. go far. feel good.
Lionshead | 675 Lionshead Place | (970) 343-4339
The North Face
The North Face® fundamental mission remains unchanged since 1966: Provide the best gear for our athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.
- Vail Village | 141 E Meadow Drive | (970) 476-4541
- Lionshead | 610 W Lionshead Circle | (970) 477-5742