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Vail BC Merchant Pass Application

2013/2014 Merchant Pass Info:

  • Price: $689 all season
  • Restrictions: Nov 29-30, 2013, Dec 26-31, 2013, Jan 18, 2014, Feb 15-16, 2014
  • Pass Benefits: click on Merchant Pass Benefits Sheet below
  • Transferable one time within the same business for $100
  • Contract employees are not allowed in the program
  • If employee leaves the business, Merchant Pass must be deactivated by calling 970-754-3080 or emailing vbcmerchantpass@vailresorts.com immediately 
  • The timeline for a refund on a Season Pass for a Merchant Passholder is :
    • 100% refunded if request for refund is Dec 31 or earlier
    • 50% refunded from Jan 1st thru Jan 31st
    • 25% refunded from Feb 1st thru Feb 28th
    • No refunds after March 1st

Any questions regarding the pass please call 970-754-3080 or email vbcmerchantpass@vailresorts.com


Merchant Packet Forms: 
Form A
Form C
Merchant Pass Deals

Merchant Pass Purchase Process

Step 1:
Become a member of a qualified association:

Step 2:
Participate in one of the qualifying programs:

Platinum Service Program 

  • Secret Shopper Program – will provide businesses actionable feedback on performance of their staff and assist businesses quantify the level of guest service they are providing to guests.  Affordable, Actionable, Awardable
  • NEW  Bronze Level Member – 2 secret shops between Nov and Jan for $99!  Upgrade options to add more secret shops available.
  • Register with the Vail Chamber and Business Association or the Vail Valley Partnership
  • Platinum Service Program Details

    Customer Service Seminar
  • Vail Leadership Institute – Interactive session on great customer service including a discussion with a panel of local industry experts
  • Nov 7th 8AM – 12noon at the Vail Marriott
  • Register by Nov 1: $60 for 1st attendee, $15 for each additional 
  • Register after Nov 1 or walk-in: $70 for 1st attendee, $15 for each attitional
  • Register with the Vail Valley Partnership or the Vail Chamber & Business Association

Program Cost Dates/Times/Location
Customer Service Class  Register before Nov 1:  $60 first attendee, $15 each additional Thursday, Nov. 7th
8:30 am – 12 noon at
Vail Marriott
Register after Nov 1:  $70 first attendee, $15 each additional Thursday, Nov. 7th              8:30 am – 12 noon at         Vail Marriott       
Platinum Service Program – Bronze Level  $99 Includes 2 secret shops Nov-Jan, 12 evaluation questions, 2 narrative evaluations
Platinum Service Program – Silver Level $349 Includes 8 secret shops Nov-March, 12 evaluation questions, 2 narrative evaluations

Step 3

After attending the Customer Service Seminar or 24 hours after registering for the Platinum Service Program, please visit the pass office to purchase your passes.

Vail Lionshead Pass Office opens Nov 8th 9AM-5PM daily until Vail Mountain Opens

Beaver Creek Pass Office opens Nov 9th 9AM-4PM daily until Beaver Creek Mountain Opens

Step 4:

Please read over Form A (download above).
Bring all required documentation to the pass office.

  • Company Check/Company Credit Card or Pre-paid Voucher
  • Pay Stub OR Form C…avoid using Form C to avoid the Merchant Audit
  • Personal ID with photo

All Merchant Passes must be paid in full at the time of purchase 


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